Marketing mix is a tool for setting the marketing strategy. The aim in marketing strategy is the customer satisfaction. The integrated set of marketing mix will help manager to arranged the best marketing strategy to kept customer satisfaction and customer purchase intention. Santa Elisabeth Hosipital has been providing services in general practitioner clinic since 1930. One of the management targets was increase the number of patient visits especially at general practitioner clinic.The objectives of this study are, (1) to measure the relationship between marketing mix concept (product, price, place, promotion, people, physical evidence and process) and customer purchase intention; (2) to determine which variable of marketing mix could significantly influence the customer purchase intention. A cross sectional survey was conducted during June to August 2011. One hundred and fifty visitors of Santa Elisabeth Hospitals were sampled and asked to fill-in teh questionnaire. Score of seven dimensions of marketing mix were measured and estimated for its CI 95%. Association of marketing mix and the customer purchase intention was analysed by logistic regression. The study shows that price is the only marketing mix dimension which have statistical significant association with the customer purchase intention (p-value= 0,038, odds ratio= 5,47). The marketing mix only give 11% influence to the variation of the customer purchase intention.